20PLUS

20PLUS is a Seoul design and innovation agency working across industrial design, brand identity and user experience, with a second public design team in Geumcheon-gu. Founded and led by CEO Jay Youngjin Lee, the studio has built its reputation on long relationships with Korean consumer electronics and mobility brands.

Its project history reads almost as a catalogue of LG products, from televisions, audio and remote controls to robot and heritage designs, with further work for Hisense, Hyundai, SK Signet, Coway, KT, Daewon and Robam. Recent projects include EV chargers, a hydrogen drone, an articulated SCARA robot, bidets and the Koi and Crocs stools. The stated aim is design that carries social and environmental responsibility, pairing a clear brand language with production-ready engineering.