2nd West

2ND WEST design solutions is an industrial design studio in Rapperswil, Switzerland, accompanying companies from the first idea to market launch since 1997. Three disciplines sit under one roof, industrial design, user interface design and brand identity, and are treated as one conversation, so that a product’s body, its screen and its brand speak the same language.

The portfolio is dominated by technical and laboratory equipment: liquid chromatography systems, rotary evaporators, vacuum pumps and glass ovens for Büchi, a quantum control system for Zurich Instruments, special machinery for Aerne Engineering, coffee machines for Franke and cleaning machines for Wetrok. Design, the studio argues, is not the visible result alone but the sum of reasoned decisions about how something works, feels and is understood.