A.Design Group (aCreative group)

A.Design Group is a Seoul studio working where exhibition design, spatial design and brand communication meet — a territory it calls experience design. From Gangseo-gu it takes national and international pavilions end to end: planning, design and construction, with content design developed alongside the architecture of the stand.

Trade fairs are the backbone. SK chemicals at Chinaplas and K Show; LS Electric at ELECS in Korea and Vietnam; HD Hyundai Heavy Industries, KAI and LIG Nex1 at the World Defense Show in Riyadh; KNOC at ADIPEC. Permanent spaces sit alongside them: showrooms for GS Mbiz, PRISM and SOUNDWAVE, the OTTOGI O Lounge in Daejeon, museum halls at Baekseok University in Cheonan and the Cheongwadae Sarangchae in Seoul.

Touchpoints, the studio argues, connect like neurons: design should hold that flow together.