Aktiva

Aktiva is an independent creative agency specialising in beauty, with headquarters in Barcelona. Over more than twenty years of work for leading companies it has built a practice around branding, packaging, visual communication and social content, from strategy to the final artwork, following what the agency calls a beauty-first approach.

The agency presents itself as an ecosystem of companies covering different parts of the creative value chain, from design and production to talent and influencer marketing, so that a single partner can follow a brand across markets and media. The team is led by CEO Juan Campderà and founding partner Camil Castellà, and the stated aim is to make consumers fall in love with a brand globally through creativity and emotion rather than through generic communication.