Allbirds

Allbirds is a footwear brand built on natural and recycled materials, sold in Italy through its dedicated online store. Its shoes — Wool Runner, Tree Runner, Tree Breezer and Tree Glider — are made with responsibly sourced merino wool, with TENCEL Lyocell fibre obtained mainly from wood grown in South Africa, with sugarcane-based materials and with a bio-TPU produced by micro-organisms that feed on plant sugars.

The brand replaces petroleum-based plastics with natural alternatives wherever it can: castor oil raises the share of natural content in the insoles, a single recycled plastic bottle becomes a pair of laces, and packaging is made of 90 per cent recycled cardboard. Allbirds is a certified B Corp and presents its material research as a data-driven way of reducing the footprint of everyday products.