Already Tomorrow

Boris Design Studio, now trading as Already Tomorrow, is a strategic design consultancy with offices in Hong Kong and Stockholm, founded in 2009. It is an independent team of senior consultants that creates products, experiences, visions and strategies for global brands, small businesses and academia.

Services cover product and service design, innovation and research programmes, strategic design fiction and speculative design, plus workshops and lectures. Emerging technologies such as AI and spatial computing are treated as design materials and combined with product development experience; projects include smart products for IKEA, design leadership for the CIBES portfolio and the Nordic Experience at the Shenzhen International Furniture Exhibition.