Ambigence

ambigence is an innovation consultancy for the furniture industry, based in Kirchlengern in North Rhine-Westphalia. The team supports manufacturers in generating new product ideas and in validating the ones they already have, connecting them with partners along the value chain and staying involved through to market launch.

Its distinguishing method is early end-customer research: by surveying consumers at a very early project stage, ambigence gives companies a validated reading on the benefit of a product idea, and on purchase and payment willingness, before investment hardens. Alongside project work the studio runs ambigence.talk, a format for exchange within the sector.