ampersand.studio

ampersand.studio is the independent practice of creative director Guido Kröger, working from Bascharage in Luxembourg since 1993. With thirty years of experience across brands and clients of all sizes, and a Master’s in graphic design behind him, Kröger frames the studio around design and consulting rather than production alone: understanding a client’s business, audience and goals first, then delivering with what he calls German meticulousness.

Projects span identities, campaigns and communication design for organisations across the Greater Region, and he works in English, Luxembourgish, French and German alike. Outside the studio he organises running trips through ENDORPHIN.TOURS and FATBETTY.RUN — an enthusiasm he traces to the same love of the ampersand.