Apollon Immersive Works Inc.

Seoul’s Apollon Immersive Works, founded in 2020, designs what it calls digital landmarks: media architecture, media content and media-driven interiors for hotels, resorts, shopping malls and offices.

The practice joins projects at the architectural concept stage and stays through to operation strategy, integrating building, media hardware and content. Its work spans media facades, generative and 3D anamorphic art, interactive real-time media and DOOH; the Lotte Duty Free Star Avenue renewal is a reference project. The studio won two iF Design Awards in 2023 and a Korea Design Award.