Aruliden

Aruliden is a New York design studio that creates brands, products and experiences from a single narrative starting point. From its office at 440 Park Avenue South, multidisciplinary teams first define a strategic foundation drawn from research, culture and design, then express it through identity systems, physical products, packaging and environments, before carrying the same story into campaigns, digital services and retail spaces.

That approach has put the studio alongside Movado, Marc Jacobs, Bulgari, Google, Verizon, Compass, Whoop, Supergoop!, Netflix, MoMA and Blue Nile. Projects range from identity work for post-funding start-ups to connected hardware, elevated packaging and relaunches for brands entering new categories. Aruliden describes the aim simply: making a story tangible, so the same idea reaches hands, homes and screens.