AYTM

AYTM is a Danish interior brand founded in 2015 by husband and wife Per and Kathrine Gran Hartvigsen, working from the harbour of Aarhus. Its collections of furniture, lighting, mirrors and accessories keep Scandinavian shapes while pushing colour and material further than the usual Nordic palette.

The name is a wordplay on “item”, pronounced the same way, and the design work stays in-house: the whole process, from first pencil drawing to final renderings, happens at the Aarhus headquarters. The couple came to the brand after several years in Bangladesh and a decade running Gran Living, a private-label supplier, before turning to their own collection.