Basura

Basura is the New York creative studio of Rajeev Basu, a writer and artist who spent more than twenty years inside agencies, brands and entertainment companies — Wieden + Kennedy, Spotify and Maximum Effort, where he was creative director and writer for Ryan Reynolds and Rob McElhenney. It makes statement pieces for brands, artists and itself, working directly with founders and CMOs from strategy to distribution.

Projects move across advertising, art, film, fashion, books, games and web toys: a cuddly data-centre toy for the musician Big Data, shoes engineered to fall apart and spread wildflower seeds for Yerba Madre, a phone-shaped book of ideas for getting off your phone, art films for Gap made with W+K and a cookbook for Wrexham AFC. The work has appeared at the V&A in London, Weltkunstzimmer in Düsseldorf and the Museum of the Moving Image in New York.