BAT

BAT is a Seoul brand company founded in 2016 that calls itself a K-brand scale-up partner: it builds identities and then stays with them through campaigns, commerce and international expansion. More than 250 specialists across some thirty disciplines have delivered over 500 brand projects, and the company reports doubling in size every year while acting as an official partner of Naver, Kakao, Google and Meta.

Work is organised as one team across branding, marketing and performance: strategy and identity with web and mobile applications, campaign films and content, BTL activations, performance marketing and global rollout. BAT took iF Design Awards in two categories in 2020 and a Red Dot award in 2021, and has run projects in beauty, F&B, tech and AI, finance, commerce, lifestyle, hospitality, entertainment, healthcare, travel and education.