Behold

Behold makes the Behold® Cam-1, presented as the clever little wildlife camera: a device built around automatic species detection and clear video, day and night, so that the camera does the waiting while its owner enjoys the watching. It is designed to reveal the fox in the hedge, the owl on the roof and the hidden life that shares a garden but normally goes unnoticed.

The brand positions itself against technology that fights for attention, handing it back to the wild instead, and sums up its intent in the line made for animals: when animals are seen they matter, and when they matter people change. Cam-1 is being launched through a Kickstarter campaign open for backing and pre-order, and the project is reachable at hello@behold.cam and on Instagram as @beholdhq.