belaDESIGN

belaDESIGN began as a product design company and has since become an independent home and cultural-goods brand based in Hangzhou, running its own factory and in-house design team. Wood is the material at its core, FSC-certified German beech alongside American black walnut, maple and ash, worked into lamps, stationery, toys and small objects built to be kept for a lifetime.

The catalogue spans wooden lamps, pens, rulers, notebooks and calendars, the Architect building blocks and stacking toys, a range of umbrellas and hand-blown glassware, alongside Neiwai Zhijian, its own smart lighting system. It has taken iF Design Awards in 2014, 2015, 2017, 2020, 2023, 2025 and 2026, Red Dot awards in 2019 and 2024, Golden Pin and Design Intelligence awards, and sells through stores in Hangzhou, Chengdu, Shanghai, Xi’an and Fukuoka.