Birsel + Seck

Birsel + Seck is a design and innovation studio co-founded in 2004 by Ayse Birsel and Bibi Seck. Ayse is an industrial designer whose work is held in the permanent collection of MoMA and named by The New York Times among the 25 most defining pieces of furniture of the last century; Bibi spent twelve years at Renault, leading the design of the Scénic II and the Trafic van.

The studio works with Herman Miller, Knoll, Target, Toyota, IKEA, Moroso, Chanel, Amazon, Tag Heuer and Nucraft, moving between furniture, office systems, housewares, exhibitions and concept cars. Its method, Deconstruction:Reconstruction, developed by Ayse Birsel, runs through innovation strategy work and the Design the Life You Love programme.