Bookman

Bookman is a Swedish visibility brand based in Stockholm that designs lights and reflective products for cyclists, runners and pedestrians. Its stated goal is to make people visible in traffic and prevent accidents, while refusing the idea that safety equipment has to be boring, so that products are developed with close attention to detail and quality and are actually used.

The brand grew out of Studentlyset, a student light campaign started by founders David Axelsson and Victor Kabo, who met while studying industrial engineering at Linköping University; the initiative handed out more than 50,000 bike lights. The first Bookman lights launched in 2011 and in 2018 the company became Bookman Urban Visibility. The range spans the Volume 1500 and 800 bike lights with a patented dial switch, the Curve rear light and reflective wear.