briiv

briiv is a British brand that makes air purifiers from plant-based materials. Its filters use natural fibres in place of the plastic media common to the category, and the company says a briiv unit uses 90 per cent renewable and natural materials while filtering air as effectively as 3,043 medium-sized houseplants.

The range pairs that filter with sensors and a free app for schedules and filter health, and the Briiv 2 Pro links with other units to monitor and clean the air across a whole home. Filters are biodegradable and sold as refills, part of a circular approach in which products are designed for the end of their life. briiv has won a Red Dot Award 2021, an A’ Design Award, a Design iT award and an Eco-Excellence Award.