Caro Inc.

Caro Inc. is a Tokyo product design office led by Hidenori Yamaguchi, a product designer and creative director who began working as the studio caro in 1998 and incorporated the practice in 2009, renaming it Caro Inc. in 2011. Born in Tokyo in 1965, he graduated from Tama Art University in 1990 and worked at Fujitsu’s design institute and at Ouzak Design on information equipment before going independent.

The studio treats design as a message addressed to a dear other and asks less which object it is shaping than what feeling that design creates. Its work moves between information and public equipment, tableware, stationery and products that draw on traditional craft: the ARIKUI lamp for Lemnos, misara+, which received a Red Dot award in 2012, art direction for the MiLLiSECOND measuring tools, and a Good Design Award in 2014 with Fujitsu Design.