Centre Design

Centre Design, known in Chinese as Yuanxin Sheji, grew out of a communication design consultancy in Singapore and set up its own office in Zhongshan, Guangdong, as Zhongshan Centre Design Consultant Co., Ltd. The studio works across brand identity, print, packaging, exhibition and shop design, soft furnishing and events, taking its name from the fixed centre of a circle: the core idea that stays put while the work moves.

Its portfolio spans public institutions and international brands, among them Google, American Express, Universal Studios, Lucasfilm, BreadTalk, Din Tai Fung and Herbalife, alongside Chinese clients such as Oppo Lighting and Quantong Education. In 2021 The One Show ranked Centre Design 260th among creative companies worldwide and 48th among graphic design studios.