CHEIL Worldwide

Cheil Worldwide is a global marketing and communications network founded in Seoul in 1973. Its name means “the first” in Korean, and the agency describes its role as connecting strategy, creativity, data and technology so that content, campaigns, CRM, commerce, retail and brand experience work around one connected idea across the customer journey.

With more than 8,000 people in 48 regions, 56 offices and nine subsidiaries, it ranks among the world’s largest agency networks and counts Samsung, Adidas, Hugo Boss, Philips, Netflix and Verne among its clients. Capabilities cover strategy and branding, content and production, experience and operations, data and analytics, and technology implementation, with teams in retail marketing, commerce platforms and social content.