chigong

Chigong is a Korean oral-care brand based in Hwaseong, in Gyeonggi province, which started in 2022 with a line of toothbrushes and added tongue cleaners later that year. Its catalogue now runs from tongue cleaners moulded in sugarcane and children’s soft-tip versions to charcoal-bristle T toothbrushes, a natural-ingredient toothpaste and a high-fluoride vitamin B formula for cavity care.

Design is the way the brand reaches people who would not normally linger over dental products: characters such as a white tiger and a pink bear recur across the range, and collaborations with Korean character labels, Bbangbbang and Bellygom among them, have turned the objects into things to collect. The products are sold through Olive Young, KakaoTalk gifting, the DDP design store and department store pop-ups, with a B2B and OEM line alongside.