COC

COC is the design practice of architect and designer Kevin Chu, working between Italy and Hong Kong through his studio Creazione SUGO, founded in 2018. Educated at the Bartlett School of Architecture in London, Chu moved to Abruzzo and built a practice around sustainability, experimentation and cross-cultural dialogue, where art, product design, sustainable technologies, mixed reality and nature-inspired narratives converge.

A rotating collaboration model with a small network of designers and technologists has brought more than 70 international recognitions, among them the Red Dot Design Award, the German Design Award and the A’ Design Award, plus large-scale art installations with Warner Bros. Discovery. Clients include TCL Electronics, Siemens, Midea, Daikin and Salone del Mobile, with fabrication anchored in Italian craftsmanship.