code2design

code2design is the industrial design studio of Michael Schmidt, working for more than 25 years from Ostfildern, near Stuttgart, on product innovation for manufacturers of bathroom, lighting, office and furniture products. The method is a 360-degree one, joining user understanding and market knowledge with technical know-how so that products carry a recognisable character and tell a story.

The studio has collected more than 75 international design awards. Long-running projects include the iCon bathroom series for Geberit, a bestseller for 15 years, and Dresscode for Häfele, a cupboard organisation system designed and engineered to be assembled without a single tool. Corporate industrial design and design-plus-construction are handled in house, from first sketch to series production.