Communication Design Laboratory

Communication Design Laboratory (CDL) is a Tokyo studio working across graphic design, visual identity and art direction. It was founded in 2005 by Keiko Hirano, a visual artist since the 1980s who set up HIRANO STUDIO in 1997, and by designer and creative director Aoshi Kudo, previously at Shiseido’s advertising department and its Paris office, working from Motoakasaka, Minato-ku.

Identity work includes the logomark and visual identity for The National Museum of Modern Art, Tokyo and the communication design and signage of the Oita Prefectural Art Museum; other projects include image direction for IPSA and Kajima Corporation’s corporate calendar. The founders won the 2001 Mainichi Design Award, followed by the iF Design Award and a New York ADC gold; some 450 works by Hirano are held at the Musée des Arts Décoratifs in Paris.