CYBEX

CYBEX makes car seats, strollers, baby carriers and children’s furniture around a principle the company calls D.S.F. — Design, Safety and Functionality held together in every product. The approach produced the rear-facing Sirona car seat and, according to the brand, fifteen Red Dot Design Awards, and it has moved CYBEX from a child-safety specialist towards a lifestyle and fashion position in parenting products.

The range is organised into Platinum, Gold and Sport lines, with e-strollers, buggies, double strollers, highchairs, bouncers and rockers alongside the car seats, with a programme of design collaborations. The company employs more than 1,100 people internationally and in early 2014 merged with Goodbaby International Holdings, the Chinese juvenile products group with its own research, testing and production facilities.