DFY

DFY is a creative company in Seoul working across brand, digital and space under the line Today’s Creative for Tomorrow, with the motto DEFY THE CURRENT and a practice the studio dates from 2011. It works from 20, Gangnam-daero 140-gil, Gangnam-gu.

The team looks closely at the people, ideas and contexts that shape each brand and brings words, images and interactions into a shared visual language, from brand strategy and identity to content, film and motion, campaigns, websites, platforms, e-commerce, mobile apps, UX/UI and spatial branding. Clients listed include Samsung Electronics, LG Electronics, Genesis, Naver, Nexon, Home&Shopping, Simpac, Kyobo, AIM, Lotte Card and YG Plus.