Diana Hawatmeh

Diana Hawatmeh is an Emirati designer and co-founder of Abjad Design, the Dubai studio she set up at the end of 2010 with Sheikha Bin Dhaher. She is the studio’s chief growth director and works across branding, print, packaging, illustration, environmental graphics, product, motion and web design.

Abjad takes its name from the Semitic consonantal writing system and treats design as a language, serving government, corporate and startup clients with a particular focus on culture and education. Hawatmeh also makes self-initiated work that reads regional heritage through graphics: with Sheikha Al Serkal she created Art Deco and The Flow, rugs produced with Alfombra Carpets and shown at Downtown Design during Dubai Design Week 2023.