Edra

Edra is an Italian furniture company based in Tuscany whose collection is built around three ideas: comfort, elegance and performance. Comfort is studied as a form of pleasure involving all the senses, elegance as a beauty that avoids excess, and performance through original materials and production processes developed in-house, from concept to prototype to finished piece.

The company designs and patents its own technologies, including Gellyfoam®, the soft foam at the heart of several products, and the Smart Cushion. Its collection is signed by authors such as Francesco Binfarè, Jacopo Foggini, Fernando and Humberto Campana and Masanori Umeda, and since 2021 has a permanent Milan home at Palazzo Durini, alongside Spazio Edra openings such as the one in Bari with Habito Interior.