Elvie

Elvie is a British femtech company that began in 2013 with the Elvie Trainer, a smart Kegel exerciser that let women take charge of pelvic floor recovery at home, and went on to rethink breast pumping with the in-bra Elvie Pump, launched at London Fashion Week in 2018.

Its range now includes the Elvie Pump and hospital-grade Stride pumps with SmartRhythms programmes, breastfeeding accessories, pelvic floor devices and the Elvie Rise, a smart bouncer that converts into a bassinet without moving the baby. In 2025 Elvie became part of the Willow family, and the company works with US insurers to widen access to its pumping technology.