Florim

Florim is an Italian porcelain stoneware manufacturer headquartered in Fiorano Modenese, in the Sassuolo ceramic district, with a history that starts in 1962, when engineer Giovanni Lucchese introduced extruded clinker production to Italy and founded Floor Gres.

Porcelain stoneware followed in 1981, among the first companies in the world to make it, and Florim now produces stone-, marble-, wood- and solid-colour-effect surfaces for floors, walls, façades and furnishings, including the Magnum large-format slabs. The Lucchese family still leads the company, which has been a Benefit Corporation and B Corp certified since 2020 and measures its emissions through the CarbonAction programme. Elitique, the bathroom project developed with Falper, sits alongside the Florim range.