Found/Founded

Found Founded is a creative design studio founded in Seoul in 2016 and recognised as an Excellent Design Specialized Company by Korea’s Ministry of Trade, Industry and Energy and the Korea Institute of Design Promotion.

The studio works as an integrated practice across spatial design, product and furniture design, branding, graphic design and UX/UI, taking projects from planning and design strategy through to execution and production. Its clients include Samsung Electronics, Cheil Worldwide, Hyundai Card, LG Household & Health Care, Samsung C&T, Lotte Chemical, Starbucks and Miniso, and the output ranges from retail environments and exhibition systems to consumer products and brand identities. A parallel project brand, yippee, researches upcycled materials and designs objects from discarded resources.