FRUM INSIGHT Inc.

FRUM INSIGHT is a creative consultancy in Seoul working with global brands and public institutions across what it calls the creative economy. Its practice is organised in three areas: brand communication, covering brand identity together with PR and marketing collateral; creative consulting, spanning innovation strategy, trend research and business model development; and service design for environments, public services, healthcare and education.

Clients published by the studio run from Samsung Electronics, Hyundai Motor Group, LG Chem and Hankook Tire to Hana Financial Group, KB Kookmin Card, MBC, the Gwangju Design Biennale, SeMA Biennale Mediacity Seoul, the Seoul Metropolitan Government and several Korean ministries. It also works with Konkuk University and Rhode Island School of Design, and is based in the Seocho district of Seoul.