Gervasoni 1882

Gervasoni is an Italian furniture company founded in 1882 in the province of Udine as a wickerwork workshop, the “Premiata Società Friulana per l’Industria di Vimini”. Giovanni Gervasoni took it over in 1925 and carried it through the 20th century, moving from basketry to upholstery; today it is run by the third generation of the family, Giovanni and Michele Gervasoni.

The decisive turn came in the 1990s with Paola Navone, artistic director until 2020, who gave Gervasoni its informal, elegant language of natural materials and soft upholstery for indoor and outdoor living. Part of Dexelance since 2015, it exports to some 80 countries and runs a flagship store in Via Durini 7, Milan. For MilanoDesignXmas 2024 it invited Arassociati, Granatiero Design Studio and Silvana Barbato to reinterpret its language in Christmas trees.