Guangzhou Designest Industrial Design Co., Ltd.

Designest, known in Chinese as Yun Chao, is an innovation consultancy founded in Guangzhou in 2014 and focused on category innovation as a driver of brand growth. A national high-tech enterprise and Guangdong provincial industrial design centre, it employs more than 50 consultants and designers, around a fifth of them with overseas education or experience.

Services cover research and insight, brand positioning, product planning, aesthetic strategy, brand and product design, packaging and go-to-market. The studio has won more than 100 design awards, among them 19 iF, 12 Red Dot, three Good Design and three IDEA, and counts Huawei, Honor, Xiaomi, vivo, Haier, Midea, P&G, Colgate and Braun among its clients.