Directory Haier
Brand

Haier

Haier is a Chinese home appliance group founded in 1984 and headquartered in Qingdao, Shandong, and today one of the largest manufacturers of domestic appliances in the world, with refrigerators, washing machines, cooking appliances and air treatment among its core categories.

The group runs 10 R&D centres, 71 research institutes, 35 industrial parks and 173 manufacturing centres, and its brand portfolio includes Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. Haier Smart Home is listed in the Fortune Global 500, and the company has built its position on connected appliances and on a design language that moves from built-in kitchens to premium refrigeration and laundry, with European operations presenting the range through dedicated country websites and design-led retail displays.

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