hangzhou paton brand design co., ltd.

Paton is a brand consulting and design company based in Hangzhou, on the banks of the Grand Canal, that has spent close to two decades concentrating on a single discipline: turning brand strategy into visual and commercial systems. Its services cover brand strategy consulting, brand identity, product strategy, e-commerce strategy, retail space design and marketing communications, delivered by a team of directors and designers working in a flat, collaborative structure.

Projects range from identity and packaging programmes for food, beverage and consumer brands to full e-commerce and retail rollouts, and have been recognised at the Red Dot Awards, iF Design Awards, A’ Design Award, Pentawards, the Golden Pin Design Award and the Hong Kong HKDA Awards. The studio describes its position simply: it understands aesthetics, and it understands business.