Harimaze Design Office

Harimaze Design Office is a design company in Wakayama, Japan, founded in 2007 by Makoto Tsunoda and incorporated in 2021, specialising in branding for agriculture. It coined the term agricultural design in 2013, when it turned a general practice into what it describes as Japan’s first design firm dedicated to farming.

The studio designs shipping labels and stickers, packaging, gift boxes, logos and stationery for growers across the country, and has worked with more than 650 producers in all 47 prefectures through its own method combining branding, marketing and design. Tsunoda also produces the podcast Agricultural Design! Agdessa, which won a Good Design Award in 2021, and the studio’s work has been shortlisted for the Pentawards and recognised at the DFA Design for Asia Awards.