Hoshino Resorts

Hoshino Resorts began in 1914 as a Japanese inn, a ryokan, in Karuizawa in Nagano Prefecture, and is still run by the Hoshino family, now in its fourth generation with Yoshiharu Hoshino as chief executive. Since 2001 the company has expanded well beyond Karuizawa into a hotel management group operating in Japan and abroad.

It runs more than 70 accommodations under distinct brands: HOSHINOYA for luxury hotels, KAI for hot spring ryokan, RISONARE for countryside resort hotels, OMO for city tourism hotels, BEB for free-spirited stays and LUCY for mountain hotels, alongside individual lodgings. Each property is organised around the culture, landscape and produce of its destination, with activities that put guests in contact with local crafts, food and nature, delivered through omotenashi, the Japanese practice of hospitality.