ID-Paris

ID-Paris is the brand of Initiatives Décoration, a French manufacturer of decorative paints and cabinetmaking products created in 1976 and owned since 2014 by the family-run OCEINDE group. Its head office is at 20 avenue André Dulin in Rochefort, Charente-Maritime; products are sold through DIY stores, retailers, online shops and its own stores.

The catalogue spans smooth, biosourced and effect paints to plasters, waxes, varnishes, strippers, primers, protectors and tools, with finishes such as waxed, oxidised metal, concrete, pearlescent, flaked and sanded. The group also carries Atlantic, an exterior paint made from recycled oyster shells produced in Charente-Maritime, Eco, a premium range based on recycled content, Perrot & Cie, built on Impressionist colour palettes, and Les Anciens Ébénistes, a full line of cabinetmaking products.