Interbrand

Interbrand is a brand consultancy that has spent half a century on the decisive brand problems of large organisations, with a Tokyo office in Minato-ku and further studios in New York, London, Cologne, Madrid, Milan, São Paulo, Seoul, Shanghai and Mumbai. Its practice is organised around creating, accelerating and measuring brand moves: identity, experience, brand strategy, governance and brand performance.

The company pioneered brand valuation in the 1980s and still publishes Best Global Brands, the annual ranking led in 2026 by Apple, Microsoft, Google and Amazon. It now frames that work as Brand Economics, tracing how brands drive customer, talent and investor decisions, and its identity and experience portfolio includes LEGO, Bugatti, MINI, Juventus and British Airways.