JDE design

Mexican strategic design consultancy.

JDE design is a design and consultancy studio in Monterrey, Mexico, founded in 2012 by industrial designer Jorge Diego Etienne, who trained at Tecnológico de Monterrey and Parsons. It works with companies in Mexico and abroad on furniture, products and public and commercial spaces, taking on projects for commercial launch, conceptual exploration, creative direction and consultancy.

The practice runs on what it calls the JDE System, a four-stage method — trigger, pathway, masterplan, deliver — that begins with research into the client’s market and ends with an executable action plan. Recent output includes the Oni chair, the Setto line and the Malinche collection, alongside work for Prism Hardscapes, and in 2026 the Museo Franz Mayer in Mexico City hosted Mockups Before Fuckups, an exhibition of the models, prototypes and material experiments that precede the finished object.