Jordan Brand

Jordan Brand is the Nike-owned label built around Michael Jordan. The first Air Jordan was designed for him in his rookie season with the Chicago Bulls and released in April 1985, after a six-year deal signed in October 1984 worth three times any previous NBA contract; drawn by Peter Moore, the shoe sold far beyond Nike’s projections and the line became a separate business unit in 1997.

Based in Beaverton, Oregon, the brand has grown from basketball footwear into apparel, training and lifestyle pieces, all marked by the Jumpman logo taken from a 1984 photograph of Jordan. Its roster has included Luka Dončić, Jayson Tatum and Zion Williamson, with community court programmes and the Jordan Brand Classic. In 2026 it joined Nike’s Sport Offense structure, uniting Nike, Jordan and Converse design teams.