Just Vertical

Just Vertical is a Canadian company founded in 2017 by Conner Tidd and Kevin Jakiela, friends who met as master’s students at the University of Toronto. Tidd had worked in large-scale agriculture; Jakiela had come back from pioneering indoor growing research in the Canadian Arctic. Over lunch they settled on vertical hydroponic gardens sized to fit urban homes.

The company designs and manufactures its gardens in Canada — the AEVA indoor farm, the EVE tower garden and the Eco Living green wall — and has grown to more than 1,000 indoor gardeners across North America, after expanding from Ontario to the rest of Canada and the United States. It reports over 112 million food miles and 2.3 million litres of water saved, and builds commercial and custom farms through a separate division.