Karimoku New Standard

Karimoku New Standard is a furniture brand founded in 2009 by Karimoku, the Japanese wooden furniture manufacturer whose story begins in 1940, when Shohei Kato took over a timber company and opened a small woodworking shop in Kariya, Aichi. The brand fuses progressive ideas with manufacturing excellence, joining Karimoku’s craftsmen with a select group of international designers.

Production starts with the material: sustainably grown Japanese hardwoods are sourced from northern Japan, in an initiative to revive the forests and the industries they support, and low-diameter trees often discarded as paper pulp are processed in regional workshops. The brand belongs to the Karimoku Group, a network spanning procurement, production, retail and distribution, and its designers include Big-Game, Scholten & Baijings, Christian Haas and Jörg Boner.