Lancôme

Lancôme is a French beauty house founded in Paris in 1935 by Armand Petitjean, with Guillaume d’Ornano, as a fragrance company built on the idea of luxury made accessible. It joined L’Oréal in 1964 and has since grown into one of the group’s flagship luxury brands, with skincare, makeup and perfume sold worldwide.

Its identity is bound to a handful of objects: the rose that serves as its emblem, the Absolue skincare line, the Absolu Rouge lipstick and the La Vie Est Belle fragrance. Design has become part of that story: for its ninetieth anniversary in 2025 the maison commissioned Pininfarina to reinterpret three icons as Les Exceptionnels, a limited edition that treats packaging as an objet d’art, and the collaboration is the occasion DesignWanted covered.