Directory LEGO
Brand

LEGO

The LEGO Group is a Danish toy maker founded in 1932 by Ole Kirk Kristiansen, starting from a small carpenter’s workshop in Billund. The name comes from the two Danish words “leg godt”, meaning “play well”, and the company has passed from generation to generation and is still owned by the Kirk Kristiansen family.

The LEGO brick is its most important product and has been named Toy of the Century twice. The brick in its present form was launched in 1958, and the interlocking principle with its tubes gives it unique, unlimited building possibilities; the company has grown from the carpenter’s workshop into one of the world’s largest toy manufacturers, guided by the 1936 motto that only the best is good enough.

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