Lien Design

Lien Design is a boutique branding and packaging design studio based in San Diego, California. Started and run by art director and designer Tom H. Lien, who has more than two decades of experience, the studio concentrates on brand identity, package and label design for consumer products, with the founder acting as the main point of contact and carrying out most of the creative work himself.

Projects run from structural packaging, labels, logo design and brand style guides to print advertising, trade show displays, custom typography and illustration, backed by 3D renderings, photography and packaging research. Clients have included Pepsi, Corona, Fuji Film, Allstate, Red Vines and Lowe’s, and the studio treats packaging as a sales tool, weighing shelf presence, colour psychology and legibility alongside material and environmental choices.