Loffi

Loffi is a London glove brand started by Jack Hudspith and Ben Pawle, two designers and everyday cyclists who met at Glasgow School of Art more than a decade ago. They came to gloves from backgrounds in architecture and design, and the studio is now in Deptford, in south-east London.

The idea goes back to 2017, when the pair started thinking about the aggression between cyclists and drivers in London and whether a simple, friendly exchange could make a difference. The answer was a cycling glove with a smile printed on the palm, so that putting a hand out becomes a wave: reflective and padded where it matters, and since extended into multi-season gloves and a line for running and hiking. More than 20,000 riders in 43 countries now use them.