M — N Associates

M — N Associates is a strategic branding agency in Vietnam, founded by Lan Mai as business director and Duy Nguyễn as executive creative director. The studio builds identities and brand stories across strategy, identity, product, digital and spatial design, treating them as one coherent creative system rather than a set of separate deliverables.

Its work runs from rebrands of the financial super app MoMo and the delivery company GHTK to packaging and identity for Biti’s Hunter, NTJ, Moozi, LÔCÔ, QSAM and Tabbbb, and the studio describes the approach as craft with cultural depth, guided by strategy and intention. A team of designers, strategists and digital specialists works from Vietnam for clients that range from emerging ventures to established organisations.